In recent years, massive shifts in content delivery and consumption have been remaking our relationship with advertising and media.
The number of televisions in the U.S. is falling. Mainstream sports are increasingly available on the internet. Online platforms are producing original content which rivals that of legacy broadcasters and cable networks. Social media networks have access to incredible amounts of data that reveal our preferences and habits. All combined, these trends are converging to disrupt the role of advertising and the media industry at large.
In this video Kannan Venkateshwar, Director, Barclays U.S. Cable, Satellite and Media Equity Research, outlines some of these themes and their potential implications.