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In recent years, massive shifts in content delivery and consumption have been remaking our relationship with advertising and media.

The number of televisions in the U.S. is falling. Mainstream sports are increasingly available on the internet. Online platforms are producing original content which rivals that of legacy broadcasters and cable networks. Social media networks have access to incredible amounts of data that reveal our preferences and habits. All combined, these trends are converging to disrupt the role of advertising and the media industry at large.

In this video Kannan Venkateshwar, Director, Barclays U.S. Cable, Satellite and Media Equity Research, outlines some of these themes and their potential implications.

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About the lead analyst

Kannan Venkateshwar joined Barclays in September 2008 and is currently a Director covering the U.S. Media, Cable & Satellite Communications sectors. Kannan has 13 years of experience across corporate and investment banking.

Prior to joining Barclays, Kannan was with Lehman Brothers working on cross asset strategy research as a generalist covering multiple sectors. Prior to Lehman, Kannan worked at Bank of America and Citigroup in corporate banking, looking at multiple industries.

Kannan earned a B.A. in Economics from University of Madras, India and an M.B.A. from the Darden School, University of Virginia. Kannan also has a post graduate diploma in management from the Indian Institute of Management, Bangalore.

Read the full report

Authorised clients of Barclays Investment Bank can log in to read the full report, Future of U.S. Advertising: Omnipresent and Invisible, as well as the following related reports on Barclays Live:

Future of Media: State of the Global Cable Industry

OTT Video: the best of times, the worst of times…

The Future of Sports

Future of Internet Architecture

For further information about Barclays Research offering, please contact

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