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Sustainable Fashion: Will COVID-19 accelerate a greener future?
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The heralded rise of “Smart Cities” was expected to bring data-centric solutions to urban challenges. Whilst Asia remains ahead of the curve, legacy cities (particularly in the West) are now feeling the pressure to upgrade ageing infrastructure. The COVID-19 pandemic, mounting sustainability commitments, resource constraints and continued urban growth are making a new case for investment. It has never been more crucial to make cities smarter, more efficient, and sustainable for their residents. 

Smart Cities have the potential to generate $20 trillion in economic benefits by 2026.1 Companies are being incentivised to fund Smart City projects through green stimulus packages and strategies that help reduce their financial risk whilst also providing potential for ancillary income. Our analysts argue that prioritising changes to urban infrastructure is central to Smart City development, ensuring the foundations are in place before additional solutions and services can arise. They expect four key investment areas to rise to the top.  


Smart Cities: Four infrastructure investment opportunities

Enabling technologies
Buildings & construction
Water & waste management

Enabling technologies

The accelerated development of new technologies including 5G, AI, cloud, and edge computing is helping to drive the evolution of Smart Cities. We are in the early stages of an edge computing revolution and it is critical to support the exponential increase in the number of connected devices, and vast growth in data collected. Approximately $20 billion of opportunities across hardware, software, and services could be deployed at the edge by 2023,2 with a significant upside to those numbers in the long term.

Investment in reliable technology and high-speed connectivity is central to Smart City buildout. The expedited shift to work from home in 2020 is driving the need for reliable and secure high-speed connectivity. As vital infrastructures become connected, cities must be aware of vulnerabilities to adversaries. Telecom and technology companies must increasingly collaborate with governments and invest in reliable networks, cybersecurity and backup systems.

Buildings and construction

Decarbonising the sector is one of the most cost-effective ways to mitigate climate change. Commercial buildings account for 20% of energy use in the US, 30% of which is wasted.3 Smart solutions can transform them into energy-efficient and sustainable buildings whilst also automating the way they are managed.

  • The scope of the ‘nervous system’ for buildings has expanded and it is increasingly considered the integration centre that connects different building systems. Companies are investing to integrate Internet of Things (IoT) with automation systems.

  • Developing a sustainable building starts at the planning stage and investing in an effective IBMS can be considered the equivalent of creating a digital twin of the building providing insights in real time, allowing organisations to maximise efficiencies and reduce costs.

  • Sensors generating detailed, real-time data about both the occupancy of and the conditions in the building can optimise systems, including ventilation and lighting. 

  • Smart buildings should be capable of adjusting their power consumption to the real-time scarcity of electricity. If loads are high, the energy grid can send a request to smart buildings to reduce their consumption temporarily. 

  • Excess heat produced by office buildings can be stored underground during the summer and pumped back up during winter, reducing energy consumption. 

With all buildings required to be net-zero carbon by 2050 to meet the goals of the Paris agreement, the demand for smart buildings is only increasing. Government policies, teamed with financial incentives for companies to invest in smart buildings, are crucial to help transition toward accessing major energy savings whilst improving energy services.

Pollution and emissions: the other face of fashion

Improved energy sourcing, management and deployment

With cities consuming over two-thirds of the world’s energy,4 there is immense pressure to transition to lower-carbon energy systems. Our analysts believe investment in smart technology can speed the transition, whilst bringing economic growth and competition. They expect to see significant investment in smart grids, next-generation energy transmission, and distribution networks that can automatically monitor energy flows and adjust to changes in supply and demand accordingly.

Other systems driving the adoption of low-carbon energy will include smart meters, which allow utility companies to introduce price differentiation, microgrids for local sources of energy, gamification apps to encourage lower consumer usage, and cooperation between companies and governments to maximize the benefits from smart systems.

Smart water and waste management

Access to clean water and the ability to treat wastewater are growing concerns for cities, along with how to better manage waste. Water losses and flooding are also an increasing threat, with the impacts of climate change and rapid urbanisation. Urban planners are being forced into upgrading ageing drainage systems. That need is bringing smart solutions to the fore, including leakage and pollution detection and predictive maintenance planning.

On the waste side, our analysts expect investment in just-in-time waste collection, which uses sensors to optimise the collections. The traditional waste management model of bin to landfill is being overtaken by circular waste management, which emphasises decreasing waste at the source through improved use of packaging, strategic collection methods and distributed waste-to-energy solutions.

Pollution and emissions: the other face of fashion

Sustainable, resilient cities bring benefits to residents and investors

The volume of stakeholders in cities has served as a barrier to progress. But thanks to new business models and pressure to meet sustainability commitments, these public infrastructure projects should attract private investment. Our analysts also take a wider view of what has typically been considered ‘smart’, shifting attention away from consumer-facing smart technologies and prioritising changes to urban infrastructure. With this approach, cities won’t be just smart – but sustainable and resilient for the people living in them, adding to their investment potential.

1 Chordant

2 Barclays Research

3 Barclays Research, WorldGBC, Coalition for Urban Transitions, US EPA

4 UN Commission on Science and Technology for Development, 2016

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About the analysts

Anushka Challawala is a member of the Sustainable & Thematic Investing team within Equity Research at Barclays. Anushka joined the team in September 2018 following two years covering European Telecoms. Anushka graduated with a BSc in Management from the University of Warwick.

Katherine Ogundiya is a member of the Sustainable & Thematic Investing team within Equity Research at Barclays. She joined the team in August 2018, following completion of the Compliance graduate scheme at Barclays. Katherine read Law at the London School of Economics.

Hiral Patel is the Head of Sustainable & Thematic Investing within Equity Research at Barclays. Hiral joined the team in June 2018 following five years covering the European Technology, Payments and FinTech sector. Prior to that, Hiral qualified as a Chartered Accountant with KPMG, where she worked in Audit covering Financial Services. Hiral graduated from the University of Warwick with a degree in Economics, Politics and International Studies.

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